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INTERVAL

FRAGRANCE / BRAND WORLD / 2026SELF-INITIATED CONCEPT · 04
Three INTERVAL perfume bottles with plum caps on a lilac set, framed by brushed metal and a chartreuse beam of light
THE IDEA

A little space.
A different state.

A fragrance for the moment between one thing and the next.

INTERVAL is an imagined fragrance house that turns a daily gesture into a small pause. Instead of selling a new version of yourself, it invites you to notice where you are.

The identity takes that thought literally: two lines, and the space between them. A quiet structure with an unexpected pulse of colour.

PROJECT
Independent concept study
SCOPE
Naming & positioning
Visual identity
Packaging concepts
Campaign art direction
Motion identity
CREATED BY
Nour Eddin
AI-assisted image production
01 / THE IDENTITY
interval

A LITTLE SPACE. A DIFFERENT STATE.

FRAGRANCE FOR THE IN-BETWEEN.
THE WORDMARK

Open spacing gives the name room to breathe. Two parallel lines turn a familiar pause into a repeatable brand signature.

02 / THE VISUAL LANGUAGE

Quiet structure.
Unexpected energy.

01 / TYPOGRAPHY
Aa↗

A considered contrast.

An expressive serif brings intimacy. A precise sans serif organises product information. The contrast keeps the world warm and easy to navigate.

A B C D E F G H I J K L M
n o p q r s t u v w x y z
GEORGIA REGULAR / DM SANS
02 / COLOUR
PLUM#302036
LILAC#D9D2E5
CHARTREUSE#D7ED72

Plum anchors. Lilac softens. Chartreuse interrupts. A compact palette with a deliberate change of pace.

Animated INTERVAL identity: two pause lines gently move apart as the wordmark spacing expands
03 / A BRAND THAT BREATHES

The pause
becomes a rhythm.

The lines expand, hold and return. Letter spacing follows the same pace. A six-second loop carries the central idea into digital touchpoints.

Download the motion study ↓
04 / THE PACKAGING

Three states.
One shared language.

Number, name, pause. A simple hierarchy makes the collection feel connected while giving each scent a distinct mood.

INTERVAL lilac, chartreuse and plum fragrance cartons with pause symbols, tissue, scent cards and a clear perfume bottle
01 / LILAC

Still.

For coming back to yourself.

IMAGINED SCENT DIRECTION
Iris · White tea · Soft musk
02 / CHARTREUSE

Drift.

For letting the day unfold.

IMAGINED SCENT DIRECTION
Bergamot · Fig leaf · Cedar
03 / PLUM

After.

For the moment that stays.

IMAGINED SCENT DIRECTION
Black tea · Suede · Amber

Packaging is a visual concept. Fragrance notes are creative directions; no formula, efficacy or production claims are implied.

Macro view of the plum perfume cap, clear glass and textured lilac INTERVAL label
05 / MATERIAL & FEELING

Made to feel
as good as it looks.

Heavy glass catches the light. Soft paper creates a tactile contrast. A glossy plum cap gives the composition its visual anchor.

The proposed finishes carry the same tension as the identity: precise and sensorial, restrained and expressive.

01 — TRANSLUCENT GLASS02 — UNCOATED PAPER03 — GLOSSY PLUM FINISH
06 / THE CAMPAIGN

Less performance.
More presence.

Natural light, tactile surfaces and a human gesture bring the idea closer. A consistent photographic language gives the brand a life beyond the pack.

A hand holds INTERVAL Drift perfume against softly draped lilac fabric in natural sunlight
Take a moment.
Make it yours.interval
FRAGRANCE FOR THE IN-BETWEEN.
THE MOMENT IS YOURS.

Nothing
to become.
Just be.

intervalEAU DE PARFUM
01 STILL / 02 DRIFT / 03 AFTER
FRAGRANCE FOR THE IN-BETWEEN.

A little
space.

intervalA DIFFERENT STATE.
CAMPAIGN SYSTEM

The pause expands into a graphic pattern. Short, human language keeps the message direct across posters, social content and launch materials.

07 / THE DIGITAL EXPRESSION
intervalⅡ
Mobile campaign layout featuring INTERVAL Drift perfume
YOUR MOMENT, BOTTLED.

Find your
interval.

EXPLORE THE COLLECTION ↗

Small screen.
Same world.

The system stays recognisable at every scale. Product imagery, open typography and concise language build a consistent expression from packaging to a mobile launch experience.

Illustrative digital art direction. This panel is a design application, not a functioning fragrance shop.

ANIMATION STUDY

Let the materials
catch the light.

A short AI-assisted studio-light study based on the packaging image. Play to watch.

AI-ASSISTED MOTION STUDY / MINIMAX VIA RUNWARE
THE CONNECTING THREAD

A clear idea.
Everywhere it appears.

From a pair of lines to a complete brand world, INTERVAL shows how one considered idea can connect identity, packaging, imagery and motion.

NAMINGIDENTITYPACKAGINGART DIRECTIONMOTION

INTERVAL is a fictional, self-initiated portfolio project created by Nour Eddin. Product and campaign images are AI-generated. The brand system, page layouts and motion study were developed for this concept. It is not commissioned client work or a commercially launched product.

Reference studies: Mavemade, Tower 28, Stoned Fruit and The Optimist by Verena Michelitsch. Studied for presentation and the breadth of a brand world. All project imagery shown here was created for INTERVAL.

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nour.ghafarji@gmail.com ↗+971 50 432 1818 ↗