Be recognised.
The wordmark and ink-blue field give the shop a clear presence from across the street.
CLOTHING, BOOKS & EVERYDAY OBJECTS.A GOOD PLACE TO WANDER.
SIDE
STREET
FOLLOW YOUR CURIOSITY. ↗
01 / SOMETHING WORTH FINDINGA shop with
A shop with
a point of view.
SIDE STREET is an imagined independent store for clothing, books and everyday objects. The kind of place you find by taking the longer way home.
The brief was to make that feeling recognisable before anyone steps inside. A considered serif wordmark, a quiet palette and a curious little bird bring the same welcoming character to the sign, the space and the bag.
NAMING & IDENTITYRETAIL VISUALISATIONPACKAGING & MOTION
02 / A FEW THINGS TO NOTICEQuiet confidence.
Quiet confidence.
A curious spirit.
THE WORDMARKSIDE
STREETA FAMILIAR SERIF. A DISTINCTIVE PRESENCE.
STREETA FAMILIAR SERIF. A DISTINCTIVE PRESENCE.
YOUR LITTLE GUIDEA CHARACTER THAT ALWAYS LOOKS AROUND THE NEXT CORNER.
A CHARACTER THAT ALWAYS LOOKS AROUND THE NEXT CORNER.The wordmark feels established without feeling formal. The bird adds an unexpected, human touch. A right-angle path becomes the graphic thread that guides the wider identity.
INK BLUE #233649WARM PAPER #F2EBDBVERMILION #DC593E
SIDE STREET / THE INVITATIONWorth
Worth
the detour.
GOOD THINGS, JUST AROUND THE CORNER.
S / S
One strong sign. A smaller signal.
A recognisable welcome at every scale.
THE IDENTITY, IN MOTIONA small turn.
A small turn.
A new discovery.
A line turns a corner, becomes a doorway and opens for the bird. The motion tells the same story as the name: follow your curiosity and see what happens.
Download the motion identity ↓
03 / AN IDENTITY, PUT TO WORKMake the difference
Make the difference
easy to see.
A useful mockup answers a question. Here, the question is simple: how does a quiet shopfront become a place you recognise?
Be found.
A compact S / S marker makes the identity visible along the pavement.
Invite a closer look.
A short welcome adds character while keeping the objects and display in view.
AI-assisted image mockup study. The neutral and branded views illustrate the visual identity application.
ONE MARK, DIFFERENT SURFACESDesigned to belong
Designed to belong
on the object.
The smaller sign uses the same identity in a more compact form. Its lettering follows the face of the board, with a consistent position on both sides.
The purpose of the mockup is to check scale, placement and how the mark reads from a different direction.
FROM FLAT ARTWORK TO A USABLE MOCKUPThe form.
The form.
The finish. The detail.
A slow, automatic presentation moves from paper bags to the canvas carryall, revealing the artwork, construction and materials. You can explore an angle whenever you want.
Rotating automatically · Drag to exploreCHECK THE MOCKUP
PAPER BAGS / IDENTITY APPLIED
Download this mockup ↘A folded-paper mockup with side gussets, a double rim, flush eyelets, three-strand cords and a closed base. Switch to the blank version to see the design application.
04 / TAKE A LITTLE DISCOVERY HOMEMore than a bag.
More than a bag.
A small reminder.
The identity leaves the shop with you. Bags, tags, tissue and a reusable carryall extend the same quiet character into the everyday.
THE TISSUE PATTERN
A quiet repeat rewards a closer look.
THE SWING TAG
SIDE
STREETWORTH THE DETOUR.
STREET
WORTH THE DETOUR.A small moment of personality.
A BRAND THAT GOES WITH YOUA little company.
A little company.
For the long way home.
The carryall gives the identity another life beyond the counter. The bird remains a small, recognisable companion rather than a decorative extra.
CONSISTENT ARTWORKREUSABLE 3D OBJECTSONE CONNECTED FAMILY
Explore the reusable bag model ↘
BUILT INTO THE SAME MOCKUPThe detail
The detail
has a job.
Stitched attachments support the handles. A folded hem finishes the opening. Soft shaping and a closed sewn base give the bag a believable form.
The artwork follows that form, with surface detail carried into the interactive mockup. The close-up and the turnable object come from the same 3D model.
Found around a corner.
Remembered everywhere.
A clear idea connects a name, a visual identity, a space and the things you take away. Each detail makes the next one feel familiar.
A recognisable point of view.
Wordmark, character, palette and language that feel like one brand.
A place you can picture.
Application mockups make the effect of the identity, signage and materials tangible.
A story that travels.
Packaging, campaign imagery and motion carry the same idea beyond the shop.
SIDE STREET is a fictional, self-initiated concept developed for Nour Eddin’s portfolio with AI assistance. Identity artwork, motion, original 3D geometry, materials and studio renders were created for this project. The street and lifestyle photographs are AI-generated campaign concepts, based on the original designs. This is not a commissioned or operating shop.
Scope: naming and positioning, visual identity, bird character, signage and retail visualisation, packaging concepts, 3D modelling, materials, lighting, motion and campaign art direction. Editable SVG artwork, Blender scenes, GLB models and image prompts are included in the project handoff. Reference study: The Optimist by Verena Michelitsch.
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