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PROJECT 01 / REFRACTIDENTITY · CAMPAIGN · INTERACTIONSELF-INITIATED CONCEPT / 2026

A shift in perception.

An imagined event for experimental sound and digital arts.
A visual world you can reach into.

Go ahead. Disturb the calm ↓
Transparent rippled glass suspended in a monumental concrete hall
EXPERIMENTAL SOUND
+ DIGITAL ARTS

Sound changes
the way you see.

A SHIFT IN PERCEPTION.IDENTITY / SPACE / INTERACTION

Move or touch to bend the glass. Keyboard: arrows to move, Space to pulse.

01 / MAKE THE INVISIBLE VISIBLE

Sound changes
the way you see.

Sound can change how a room feels. REFRACT gives that change a visual form.

A rigid concrete space meets unstable optical glass. Move across the image and the field responds. Tap and a pulse travels through the scene. The visitor becomes part of the identity.

The aim is a recognisable visual language for an experimental arts event—one that works as a still poster and invites exploration on a screen.

02 / ONE SIGNAL, THREE EXPRESSIONS

An image with atmosphere.
A system with range.

Type, imagery and a simple offset-line motif carry the same idea in different forms.

REFRACT poster family: black Shift typography, the architectural Refraction image, and an acid-yellow Echo line pattern
THE CAMPAIGN FAMILY / ORIGINAL EDITABLE POSTER LAYOUTS
01 / SHIFT

Make type behave.

A displaced line suggests movement while the message stays readable.

Explore the artwork ↘
02 / REFRACTION

Make sound visible.

The glass image establishes a world of tension, depth and altered perception.

Explore the artwork ↘
03 / ECHO

Build a repeatable signal.

Offset lines become a symbol and a pattern that can work across different surfaces.

Explore the artwork ↘
CHARCOAL#141815
WARM WHITE#EEEAE1
ACID YELLOW#D9F560
03 / FROM ATMOSPHERE TO APPLICATION

Hold attention.
Keep the message clear.

The three poster expressions work together at venue scale. Shared typography and a controlled palette connect them.

Three REFRACT campaign posters in aluminium lightboxes on a concrete arts-venue wall
VENUE APPLICATION STUDY / AI-GENERATED CONCEPT MOCKUP
THE CONNECTING THREAD

One idea.
Different ways to feel it.

Identity gives the project a recognisable voice. Campaign images create atmosphere. Interaction turns the visitor into a participant.

Let’s build a world around your idea ↗

SELF-INITIATED CONCEPT
Developed for Nour Eddin with AI assistance. Fictional event; no real commission or installed campaign is implied.

MAKING THE EXPERIENCE
AI-generated architectural imagery and venue mockup. Original SVG poster layouts and a browser-based interactive refraction effect. The glass response animates an image; it is not a live 3D simulation or a generated video. Motion inspiration: Novapierce_’s Hiss effect study.

HAVE SOMETHING IN MIND?

Let’s make it seen.

nour.ghafarji@gmail.com ↗+971 50 432 1818 ↗