ANYTIME
IS A
GOOD
TIME.
ODD HOURS BOTANICAL SODA ↗
A BOTANICAL SODA WITH ITS OWN SENSE OF TIME.GOOD TASTE. NO TIMETABLE.
ODD
HOURS✳
01 / START WITH A CLEAR IDEAGood taste.
Good taste.
No timetable.
A bright, characterful soda brand for people whose days don’t fit neatly into boxes.
The brief: make a new botanical soda feel recognisable, approachable and full of personality. The answer: a name with a point of view, a wandering clock character, and a colour system that turns three flavours into one family.
THE OPPORTUNITY → ONE IDEA THAT WORKS ON A CAN, A SCREEN AND A CAFÉ COUNTER.
02 / GIVE IT A DISTINCTIVE VOICEA little odd.
A little odd.
A lot of character.
THE WORDMARKODD
HOURSBOLD ENOUGH TO READ ACROSS THE ROOM.
HOURSBOLD ENOUGH TO READ ACROSS THE ROOM.
THE WANDERING CLOCKAN OPEN INVITATION TO DO THINGS AT YOUR OWN PACE.
AFTER DARKCherry
+ hibiscus.#EF4538 / CHERRY RED
+ hibiscus.#EF4538 / CHERRY RED
HIGH NOONYuzu
+ rosemary.#F5DC63 / BUTTER YELLOW
+ rosemary.#F5DC63 / BUTTER YELLOW
MIDNIGHT CLUBBlackcurrant
+ sage.#293FCB / COBALT
+ sage.#293FCB / COBALT
THE PACKAGING SYSTEMDesigned flat.
Designed flat.
Built to wrap.
One consistent hierarchy: brand, character, flavour. The palette does the organising; the personality holds the family together.
03 / TAKE THE IDEA INTO THREE DIMENSIONSFrom a design
From a design
to something you can turn.
Curvature, materials and light change how a design is experienced. A real 3D model makes those decisions visible before the product exists.
Rotating automatically · Drag to explore
EXPLORE THE OBJECTSame form.
Same form.
Three personalities.
- Curved shell with mapped wrap artwork
- Rolled rims, lid, pull tab and opening
- Separate print and aluminium materials
- One reusable model across the collection
MATERIALS MAKE THE DIFFERENCESmall details.
Small details.
A stronger impression.
Light catches the rolled rim. The label follows the curve. Condensation gives the can a cold, tactile feel.
These details help a brand picture its product clearly—and create a consistent visual library for launch.
THE DESIGN, IN MOTIONA full turn.
A full turn.
A complete picture.
The same 3D model becomes a rotating product asset. The typography, character and back panel stay attached to the object throughout the turn.
One reusable scene can support still images, close-ups and motion across a launch.
Download the turntable study ↓
04 / BUILD THE WORLD AROUND ITOff the screen.
Off the screen.
Into the everyday.
The identity extends into multipacks, posters, retail surfaces and campaign imagery. Every touchpoint feels like part of the same story.
ANYTIME
YOUR
HOURS.
YOUR
RULES.
ODD HOURS DO YOUR THING. ↗
A FLEXIBLE CAMPAIGN LANGUAGE
Oversized type, an optimistic character and a simple message. A small set of recognisable ingredients, ready to move across formats.
One creative direction.
More ways to be seen.
A recognisable identity.
A clear visual system that gives your brand a consistent voice across its touchpoints.
A product people can picture.
Packaging concepts and 3D product visuals that make an idea tangible before launch.
A connected launch.
Campaign imagery, motion and reusable assets that carry the idea into the world.
ODD HOURS is a fictional, self-initiated concept developed for Nour Eddin’s portfolio with AI assistance. Can geometry, mapped artwork, studio renders and the turntable were created for this project. The campaign scene and café environment are AI-generated visual concepts. This is not commissioned client work.
Creative scope: naming, positioning, visual identity, character artwork, packaging design concepts, procedural 3D modelling, materials, lighting, motion and campaign art direction. Editable artwork, Blender source and GLB models are included in the project handoff.
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